Helical Pier Installation and Foundation Repair

Creating a good marketing scheme for Helical Pier Installation and Foundation Repair has not been easy.  Preparing our website (www.coloradostructural.org) for SEO (search engine optimization) has been a great experience, though.  As we take this company into 2017 it is important to make sure we are being seen.  It has not been enough to ride on the coat tails of our parent company, we will be putting quite a bit of focus on getting our names out there.  SEO is a tool that will allow us to gain visibility on search engines like Google, Yahoo, Bing and many others.  

So what goes into SEO?  Here are the 2 major components.

ON-SITE SEO

Through rigorous keyword research and business analysis, we can create areas of opportunity for our business. By creating quality content, meta tag creation, content optimization, social media sharing, Google Authorship, etc.  This is done on our actual website, hence the term “On-site SEO”.  Optimizing a site is no easy task but there are tools out there to help along the way.  Some of the keywords we have been targeting are: Helical pier installer, Helical pier installation, foundation repair, Colorado Springs, and Denver.

OFF-SITE SEO & PROMOTIONS

Just as we perform on-site work, we are sure to spend just as much time with off-site SEO efforts. Work done off-site can actually have more of an impact as on-site optimization. We can help spread a consistent message and branding across the web by way of directory profile creation, social media management and creative offsite promotional campaigns. These lead to engagement, traffic and valuable backlinks to help improve your site’s visibility in search engines.  During this process we have added business accounts on Yelp, Google+, Yahoo, Onpage, Facebook, Co-pilot and Where To?.  There are many more sites that we can join to assist in this process but we needed to start somewhere.